Whether your digital project is still in the works or has been around for years, keeping and growing a target audience for your resources is a constant challenge. There are fundamental, nonintrusive steps you can take, however, that will not only help you gain a greater knowledge of your stakeholders but also assist you in shaping your content to reflect their needs.
Join the staff of EDSITEment, the National Endowment for the Humanities website for K-12 educators, and Franky Abbott, DPLA’s Curation and Education Strategist, in a conversation about how to create relevant content—and grow your base—with the aid of simple analytical tools and an unsparing eye for your project’s strengths and weaknesses. Examples of actual projects and a model challenge for the audience will illustrate various approaches to content and audience building.
